Apparently there is a contest for Shaastra [IITM's Techfest], which involves making a site that'll top google search for a given term. Why they would do that beats me, but then I am used to people doing stuff that means nothing.
Our readership, by which I mean Priya of the Numbskulls has requested that this link be put up on my blog, so my other readers (she is delusional) will help her win.
If you feel that there was nothing weird at all, try this - coecelanth shaastra zeppelin equivocate and durbatuluk